Bleach was first conceived from a desire on Tite Kubo's part to draw Shinigami in kimono, which formed the basis for the design of the Soul Reapers in the series and the conception of Rukia Kuchiki.The original story concept was submitted to Weekly Shōnen Jump shortly after the cancellation of Tite Kubo's previous manga, Zombiepowder., but was rejected. Manga artist Akira Toriyama saw the story and wrote a letter of encouragement to Kubo.Bleach was accepted for publication a short time later in 2001, and was initially intended to be a shorter series, with a maximum serialization length of five years.Early plans for the story did not include the hierarchical structure of the Soul Society, but did include some characters and elements that were not introduced into the plot until the Arrancar arc, such as Ichigo's Soul Reaper heritage.The series was originally meant to be named "Black" due to the color of the Soul Reapers' clothes, but Kubo thought the title was too generic. He later tried the name of "White," but came to like "Bleach" more for its association with the color white and that he did not find it too obvious.
Tite Kubo has cited influences for elements of Bleach, ranging from other manga series to music, foreign language, architecture, and film. He attributes his interest in drawing the supernatural and monsters to Shigeru Mizuki's GeGeGe no Kitaro and Bleach's focus on interesting weaponry and battle scenes to Masami Kurumada's Saint Seiya, manga that Kubo enjoyed as a boy.The action style and storytelling found inBleach are inspired by cinema, though Kubo has not revealed any specific movie as being an influence for fight scenes. When pressed, he told interviewers that he liked Snatch but did not use it as a model.Kubo has also stated that he wishes to make Bleach an experience that can only be found by reading manga, and dismissed ideas of creating any live-action film adaptations of the series.
Bleach's creative process is focused around character design. When writing plotlines or having difficulties generating new material, Kubo begins by thinking of new characters, often en masse, and rereading previous volumes of Bleach.Kubo has said that he likes creating characters that have outward appearances that do not match their true nature—an element that can be found in many Bleach characters—as he is "attracted to people with that seeming contradiction" and finds an "urge to draw people like that" when he works.The terminology used inBleach has a variety of inspirations, with each category of characters bearing a different linguistic theme. Many of the names for swords and spells used by Soul Reapers were inspired by ancient Japanese literature. Hollows and Arrancars are often associated with Spanish terms because the language sounded "bewitching and mellow" to him.
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